Marketing concept and design for a brand new online learning platform.

#Desing
#Marketing
#Developement

goal

Create a site and strategy for a new informational product

"Itmy.life" is a new product in the IT training market. The main task is to interest visitors in the software tester profession. The site required a conversion rate more than 3% for the free materials download, in order to build a profitable business model.

In addition to the page, it was necessary to collect and pack a series of free materials and create an email-chain of letters for subscribers. To create a complete marketing strategy from the first site-contact till the buying process.

Cojocaru Maxim

It’s always interesting to create from scratch a marketing strategy and the sequence of interaction between the visitor and site. For itmy.life we created everything on a turnkey basis.

results

580 subscribers in 2 weeks

We launched advertising campaigns on Yandex and Google on the created page, and within 3 weeks we collected more than 580 subscribers to the email database. We achieved a good conversion rate of 4.3% due to an easy call to action: downloading free modules from the course.

580

subscribers in 2 weeks

webinar participants

4.3%

conversion rate

story

Launching a new infoproduct

Our direct competitors were such giants as GeekBrains, in an already formed niche. Everything depended on the quality of the product and the advertising model. We had a month and a half to pack and develop a marketing strategy. The first step was to create a chain of interaction with the product from the first visit till the buying process. Then we made a statistic decomposition and found the necessary budget for a profitable launch, it was 70 000 rubles, on three partners.

The first version was created in two weeks, then we began testing. It was important to achieve the required key figures at all stages in order to successfully launch the product and assemble the first group of students.