Dashboard design for personal project Marquiz - the online quiz maker.
Visual editor for marketing quiz maker.
Quizzes are a relatively new tool in marketing. It helps increase the site conversion for about several times, by creating an interactive questionnaire. The purpose is to give visitors a solution which they receive being involved in a simple test. With Marquiz we develop the most affordable product and make it easy to use. The simpler and more visual the interface will be, the easier to use and apply in real business.
My task was to make the tool more attractive due to simplicity. As the basis, I took the quiz interface, and built around it the visual editor. Thus, the client immediately sees the final result.
For each quiz, there is a built-in statistics available. The number of openings, applications, conversion, and the overall growth in the number of new customers. This helps understanding how quiz works, draw conclusions and change it in order to achieve the maximum result.
You can navigate among questions directly in the visual editor. The questions are designed in form of cards, and the indicator highlights at which step the user is located.
On the left side are show the stages of a quiz creating. I simplified the settings to 4 consecutive stages, which are emphasized as they fill.
What you see is what you get
There are several triggers available to increase the quiz conversion, such as a melting or increasing discount, they are easy to configure in the advanced editor. And all the fields are supplemented with comments to help users set it up more efficiently.
In addition to discounts, the user is offered to set up bonuses: a free catalog, a personal discount or a price list. This helps get a greater involvement, and to mean more interested customers.
Configuring the capture form
The form capture is the most important stage, a relevant configuration plays a decisive factor in the quiz effectiveness. All the settings are available and fully customizable in the editor, with a wide range of functions, from the mask phone, to the download bonuses.
A simple design editor, where you can choose the color scheme and buttons design. I prepared ready-made solutions for the product to retain its appeal on any device.
Integrations are designed in a cards form system, divided into 3 main areas: Analytics, CRM systems, and notification settings. We wrote a detailed step-by-step instruction for each of them.
This is one of my coolest and exhaustive user experience studies I did. I took the best practices in UX design and carefully applied them to our quiz designer. Due to its simplicity - the tool will find a wide application in the real business market.
I enjoy creating products from concept to release and optimize existing ones so they perform better from both a user and business perspective. My expertise covers the entire digital product design process including brand communication, user experience and user interface design.
For any questions, work or partnership, please feel free to get in touch: firstname.lastname@example.org